Facebook Boost and Facebook Ads from Ad Manager are two different ways of promoting content on the Facebook platform. The main difference between them is the level of control and customization you have over your advertising campaign.
Facebook Boost:
Facebook Boost is a simplified version of Facebook Ads that allows you to quickly promote your post or page to a wider audience.
Boosting a post means that you pay a fee to Facebook to have your post displayed to a larger number of people than it would normally reach.
You can target your boost to specific audiences based on their location, interests, age, gender, and other demographics.
You can also choose a budget for your boost and set a maximum duration for how long it should run.
Facebook Ads from Ad Manager:
Facebook Ads from Ad Manager is a more advanced advertising tool that provides you with greater control over your advertising campaign.
With Facebook Ads, you can create customized ad campaigns with specific goals, targeting, and ad formats.
You can choose from a variety of ad formats, including image, video, carousel, and more.
You have greater control over your targeting options, such as targeting people who have visited your website or interacted with your business in some way.
You can also set specific objectives for your campaign, such as increasing brand awareness, driving traffic to your website, or generating leads.
Overall, Facebook Boost is a quick and easy way to promote your content to a wider audience, while Facebook Ads from Ad Manager offers more control and customization over your advertising campaign. Which one you choose will depend on your advertising goals and budget.